Sunday 20 November 2011

Teaser Trailers

These are all teaser trailers that I've found which have been featured during intervals of the Superbowl in America, this is a prime spot for trailers to be aired as its draws in around 111 million viewers each season. 


http://www.youtube.com/watch?v=ZnE4uzT7sro - Captain America: The First Avenger
http://www.youtube.com/watch?v=j1CzuaFQ87M - Super 8
http://www.youtube.com/watch?v=GPRv4Out7X8 - Transformers: Dark of the Moon


These are all high budget, high grossing films which are shown, you wouldn't find a small independent film anywhere near here. This shows the difference between blockbuster teaser spots and lower budget or more niche genre films. 


Often teaser trailers are shown before movies at the cinema, or perhaps between programmes on TV. I have found it quite difficult to locate teaser trailers for psychological horrors, this may be because it is primarily blockbuster type films that have the need for a teaser campaign. 


http://www.youtube.com/watch?v=lXO0he1WjYw - The Sixth Sense
http://www.youtube.com/watch?v=rJztRnDxdM8 - Jacob's Ladder
http://www.youtube.com/watch?v=HZu1cTg-xUM - The Blair Witch Project


The Blair Witch Project trailer is a good example of a teaser trailer, it shows quick flashes of some scenes in the film, but is mostly noise and some speech which gives it a mysterious and ambiguous quality. The trailer does not explicitly show what the film is about, but draws audiences in through the is it real, is it not factor. It may intrigue as it appears frightening yet you do not know what the cause of this is. 




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