Movie teasers, unlike typical theatrical trailers, are usually very short in
length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers today are increasingly focused on internet downloading and the convention circuit.
-Information from Wikipedia
Cloverfield + Transformers
The teaser trailer for the film Cloverfield was originally shown before Transformers in cinemas, although being conventionally longer than the usual 30-60 seconds it contains most of the attributes of a teaser. Here you can see the teaser: http://www.youtube.com/watch?v=IqQzvfn_s30&NR=1. Only the producer's name and the date of release are shown, not the actual title, adding to it's mystery. Both of the films have quite similar themes/genres, they fall into the sci-fi category, whilst crossing over with a few others, but are both essentially driven by the science fiction themes. The films are both about some kind of invasion, whether it be robot or monster, linking them together. Both Cloverfield and Transformers are very high budgeted blockbuster type movies, which likely be shown in large scale cinema's attracting a large audience. Showing the teaser for Cloverfield before such a popular film like Transformers would have cost a great deal in advertising, and would guarantee good publicity. It seems that Transformers supported this Cloverfield in more ways than one, in the actual film the poster for Cloverfield is shown in the room of Shia Lebeouf's character's room.
This example is similar to the exhibition of The Incredibles, which was featured in front of Finding Nemo, 18 months prior to it's release. Both films were distributed my Walt Disney and are primarily aimed at young audiences, fitting them well together.
When exhibiting my own teaser trailer I would have to consider what upcoming films would fit in well with my own, it would need to be some form of horror/thriller/drama to be suitable for feature.
It's good that you're thinking about which films, but start thinking about setting too; multiplex vs art-house cinema for example.
ReplyDeleteAlso, you have looked at teasers for 'blockbusters'; perhaps look for psychological thriller teasers to support your project