Critical Theory

I believe that my teaser trailer conforms to many of the aspects within the Reception theory, as the brief was to create a 'teaser' trailer the meaning of the "text" may not be inherent within the text itself. To tease is not to give away the whole story, maybe none of it at all, which automatically places this brief within the confines of this theory. The imagery within the trailer could be interpreted in many different ways depending on the viewers experiences of perhaps similar films or life experiences.
There is not one single way of determining what the images in the trailer mean or don't mean, it is up to the audience to decode what they see. This links in with the Obstinate audience theory in which the audience participates in the communication of the piece by influencing the message.