Change of placement

The feedback I got from my focus group suggested I need to rethink where my poster would be placed, the comments I received all shied towards using a billboard layout, as due to its format and content this would be most suitable.

My poster contains several elements and images which would require time to look at it, outside/inside a cinema on a billboard like the ones above would be a good placement, the landscape format also fits the conventions of a billboard poster rather than a magazine.