Exhibition Methods

There are many ways of exhibiting different kinds of trailers, these are often shown on places such as...
Feature film websites
Youtube
Social networking
Teaser websites
Teasers before films at the cinema

Here is a link to the psychological horror The Blair Witch Project's website, here some scenes from the film are shown aswell as information about the film itself. When entering the website you are shown a video straight away, this takes away the user control and creates intrigue about the move. http://www.blairwitch.com/

Usually the the more popular social networking websites feature blockbuster type films, this is shown here on http://www.myspace.com/, it displays ads for music and film (Sherlock Holmes 2). It would be more expensive to advertise on popular sights, this is similar to how high budget films try to get themselves spots between shows on Tv such as the Superbowl.

Youtube actually has it's own movie channel, this is where you can find information about films and watch trailers. It is also possible to rent films here, making youtube the ultimate video sharing site. There is quite a mix of films featured here, although on the main page it is often blockbuster films shown.

IMDB has more of a selection of films/trailers that are exhibited, this may be because the site itself is mostly popular with regular cinema-goers or film watchers, rather than the casual consumer. It is quite an interactive site where users are encourages to ask questions and comment, therefore it may have more a niche user market. This would be a place for me to consider exhibiting my trailer, as it would more more readily accepted here rather than on the more mainstream video sharing websites.

Rotten Tomatoes features a wide range of films in its database yet on the homescreen mainly shows blockbusters, conforming to more popular film audiences.

I have found it quite difficult to find a well known website that primarily feature low budget or arthouse films, unless it is the actual film website or a cinema page. The only place that I have managed to find out about new arthouse films is in actual arthouse cinema's and sometimes in larger cinemas before a low budget or arty film is shown. This is more rare as arthouse films have irregular times in large cinema's such as Odeon or Vue, and are often only shown for a week or two at a time. Arthouse cinema's such as Cinema City provide their own small magazines which give information about upcoming films and features being shown, this is useful for the arthouse audience as it gives them information that is often difficult to find.